"Was There Something I Could Help With?"
I sometimes get frustrated. You're shocked, I know.
And what's more, I sometimes voice that frustration on Twitter.
So when I today received yet another lackluster attempt at utilizing Constant Contact I lashed out on Twitter with: "If Constant Contact were the product it should be it wouldn't allow people to screw up their email blasts as badly as they do."
Was that right of me? Of course not. Am I a huge fan of Constant Contact? No, not really. But while there are certain aspects of CC that I don't like, my distate is more about me not being a fan of a constant barrage of email blasts from brands that are worried more about the frequency of their blasts than the quality and engagement they spur.
But to its credit Constant Contact's help account on Twitter responded within minutes of my tweet with "Was there something I could help with?"
Constant Contact is worthy of kudos on so many levels.
- First of all they responded. Not within hours or days but within minutes.
- Second, they responded politely and didn't take me and my rather rude tweet on. Instead they looked to fix a problem, not contribute to a fight.
- Third, they were real and held a conversation. When I replied to their @ by thanking them for replying they basically said "it's all good, we're here if you need us." It wasn't just a single reply and I'm out. They held a conversation with me, which is what Twitter should be all about for the brands that use it.
So again, I want to offer kudos to Constant Contact for the way its Twitter manager dealt with me, and I hope it serves as a lesson to a lot of other brands out there.
As for me, I still don't love email blasts, but I won't blame Constant Contact for the sins of others.